5 Ways to Measure Public Relations
What’s that you say? You want to know how to measure the value of your public relations investment? Loaded question you have there. I’ll do my best to explain. We used to report return on investment...
View ArticlePage One: How Does The New York Times Decide What Belongs?
It’s a tough job being the most respected media outlet in the world. And an even tougher job deciding what goes on Page One of the world’s most read newspaper every day. Pressure anyone? In August, I...
View ArticleGlobal Marketing Ties Right Here In Podunk Little San Diego
I’m always surprised when people think San Diego is a small backwater town, and there could not possibly be marketing expertise of any significance residing in this podunk little village. Fact of the...
View ArticlePublic Relations/Social Media Interns Wanted (Spring 2012)
We are looking for two spring interns to support our Reputation team with public relations and social media experience. Here’s our list of must haves: A communications, journalism or English major in...
View ArticleEvolution of Blogger Events
At i.d.e.a. we regularly collaborate with our brand partners to create blogger events and experiences, many of which are family focused. A topic of discussion with the reputation team lately has been...
View ArticleHow To Write A Great Public Relations Plan
It may seem like no surprise that every public relations effort should be part of a public relations plan, but for many, the importance of this plan is overlooked and can be detrimental to your end...
View ArticleThe One Question That Helps You Network Faster
You try finding common ground when meeting someone for the first time. Familiar questions are thrown about: “Where do you live?” “Are you from here?” “How do you know so and so?” The answers you share...
View ArticleMaster The Art of Brevity In Your PR Pitch
One of the best ways to learn is to teach, right? Recently, as I was teaching someone else about writing a successful PR pitch, I realized how much has changed in so little time. Sure, at the root of a...
View ArticlePitching vs. Selling: Five Tips for Doing Either Better
I don’t know about you, but I grew up with the image of a “sales guy” as a kind of smarmy, ingratiatingfellow who would say almost anything to make a sale. When I finally moved into a position within a...
View ArticleThe Most Common Crisis Communications Mistakes
From time to time we watch a company’s PR crisis unfold in the national media. We point and stare and judge and pray we never have a crisis of our own. The truth is that most companies will. Based on...
View ArticleHow to Manage a PR/Advertising/Integrated Agency
It doesn’t matter what area of specialty your shop offers, whether you only do PR or you offer an integrated suite of services, like we do at i.d.e.a., you got into the business because you love what...
View ArticleAny Press is Good Press, Right?
It’s an old adage that may well be true, much to the chagrin of many. You can add, “As long as they spell your name right,” for extra points if you are keeping track. For example, all the hoopla about...
View ArticleSEO Is Not Dead…It’s Just Growing Up
Lately, all that I have been hearing on the web is that SEO is dead. SEO isn’t dead, it’s growing up. People are using search engines more than ever and establishing the core SEO fundamentals such as...
View ArticleThe Digital Three Way
Yup, that was the title of the session I presented at Interactive Day San Diego last week. Yes, I wanted to be provocative, but I also had a point to make. Let’s start with the truth… The center of...
View ArticleBFFs: Relationship Building in PR
The public relations industry is in a state of evolution with increasing social media demands, expanding digital outlets and ever-shrinking newsrooms. No matter the industry landscape, one thing will...
View ArticleBlending Public Relations and Social Media… the new Social Relations
Public relations and social media are considered separate but complementary disciplines, and as illustrated in Indra’s recent post, “The Digital Three Way“, integration is essential for increasing...
View ArticlePublic Relations/Social Media Interns Wanted (Fall 2013)
We are looking for two fall interns to support our Reputation team with public relations and social media experience. Here’s our list of must haves: A communications, journalism or English major in...
View ArticleHow To Accelerate Your SEO By Making Friends With PR and Social
As mentioned in my last post on the evolution of SEO, Google’s Penguin and Panda updates have made it harder for brands to be successful in the search landscape if they are practicing SEO in a vacuum....
View ArticleAircheck: How to Land TV News Coverage
The growth of social media may be getting all the headlines these days, but TV news is still big business. The morning show wars between NBC’s “Today” and ABC’s “Good Morning America” have never been...
View ArticleStraight from the Horse’s Mouth: How to Avoid Becoming a #PRFail
An interview with Chicago freelance reporter Matt Lindner The public relations field is expected to grow 23 percent from 2010 to 2020, according to the Bureau of Labor Statistics, while jobs for...
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